Wednesday, July 30, 2014

Behind the Brand: Imperial Motion

Timeless. Innovative. Ever-evolving. That's how Spencer Goetz describes Imperial Motion, and we couldn't agree more with his assessment of the brand. As co-founder and creative director, Spencer has been with Imperial Motion since its beginning, and today he's giving us a look inside the brand's growth, inspiration, and vision for the future.

Thursday, July 24, 2014

Meet a Buckle Denim Buyer: Jenae

As you know, at Buckle, we're all about denim! And in honor of this month's Live In Denim promotion, we're taking you behind the scenes at our Corporate Office to meet one of our denim buyers - Jenae. While she focuses mainly on our private label denim brand, Daytrip, Jenae also works with some of our top denim partners including Big Star, Flying Monkey, and Silver. Today, she's giving us an inside look at her job and sharing some of her top denim tips.

Friday, July 18, 2014

Introducing Freshwear!

Hi, everyone! Tammy here! It's been awhile since I've written a post, so let me re-introduce myself. I'm part of the social media team here at Buckle, and while I spend most of my days working on social content and engagement, I've recently been involved with another project that I can't wait to share with you - Buckle's latest fashion brand, Freshwear!
When I heard that we were launching Freshwear to specifically cater to our petite guests, I felt like my prayers had been answered. As a smaller-framed girl myself, I jumped at the chance to help with the line. I was even given the opportunity to model the new products! I can't get enough of this new collection, and here are the top three reasons why:

Tuesday, July 15, 2014

Behind the Brand: JAECI

Meet Jenna, President and Designer of JAECI, one of our partner brands here at Buckle. Today, she's agreed to give us the inside scoop on her inspiration and how she grew the JAECI brand. We're very excited to hear and share her story!

Friday, July 11, 2014

Mythbusters: Basic Denim Edition

First, we were breaking rules – now, we’re busting myths! We’re ready to set the fashion record straight, starting with a topic that has been plagued by false myths for years – basic denim. Don’t believe everything you've heard. Basic denim is hot this season, and it’s definitely here to stay! Not convinced? Keep reading, and let us persuade you…

Myth #1: Basic denim is not on trend
Basic denim has admittedly received a bad rap as of late. It’s been labeled “boring” and “unflattering” for a multitude of reasons, some more justified than others (we’re looking at you, mom jeans). But the truth is that when you shop it right, basic denim is sophisticated and classic. Not only do the dark color and streamlined fit flatter your figure, but minimal detail on your lower half allows your favorite tops to really shine. For those days when you’re striving for the “less is more” approach, you can’t go wrong with a good-fitting pair of basic jeans.

Monday, July 7, 2014

Want a Buckle Gift Card? Show Us How You Live In Denim!

Announcing Buckle's Live in Denim Sweepstakes! We want to see YOUR favorite Buckle jeans, so whether you're trying them on or wearing them out, show us how you live in denim by sharing a photo on Instagram. We may just thank you with a Buckle gift card! Don't forget the hashtags #BuckleJeans and #sweeps, then tag @BuckleStore to be sure we get your entry. Get inspiration from the shots below - they're some of our favorites so far. And for more info, view the official rules at

Tuesday, July 1, 2014

Behind the Scenes: The Making of Corral Boots

WARNING: If you already adore Corral boots for their unique style and intricate detail, prepare yourself. You’re about to fall even more in love with this brand.

Two of our buyers, Melissa and Lynn, recently traveled to Corral’s headquarters and got a behind the scenes look at what it takes to create every country girl’s favorite footwear. The journey led them to León, Mexico, a city often called “The Shoe Capital of the World” thanks to its proximity to the experts and resources craved by the hundreds of shoe manufacturers who call it home. Corral’s factory, located in the heart of León, is where every single Corral boot is carefully handcrafted. The video below captures the meticulous process Corral uses to create each boot. Melissa and Lynn got to see this process live, and they captured some highlights of their trip in the images that follow the video.