Friday, July 18, 2014

Introducing Freshwear!

Hi, everyone! Tammy here! It's been awhile since I've written a post, so let me re-introduce myself. I'm part of the social media team here at Buckle, and while I spend most of my days working on social content and engagement, I've recently been involved with another project that I can't wait to share with you - Buckle's latest fashion brand, Freshwear!
When I heard that we were launching Freshwear to specifically cater to our petite guests, I felt like my prayers had been answered. As a smaller-framed girl myself, I jumped at the chance to help with the line. I was even given the opportunity to model the new products! I can't get enough of this new collection, and here are the top three reasons why:

Tuesday, July 15, 2014

Behind the Brand: JAECI

Meet Jenna, President and Designer of JAECI, one of our partner brands here at Buckle. Today, she's agreed to give us the inside scoop on her inspiration and how she grew the JAECI brand. We're very excited to hear and share her story!

Friday, July 11, 2014

Mythbusters: Basic Denim Edition

First, we were breaking rules – now, we’re busting myths! We’re ready to set the fashion record straight, starting with a topic that has been plagued by false myths for years – basic denim. Don’t believe everything you've heard. Basic denim is hot this season, and it’s definitely here to stay! Not convinced? Keep reading, and let us persuade you…

Myth #1: Basic denim is not on trend
Basic denim has admittedly received a bad rap as of late. It’s been labeled “boring” and “unflattering” for a multitude of reasons, some more justified than others (we’re looking at you, mom jeans). But the truth is that when you shop it right, basic denim is sophisticated and classic. Not only do the dark color and streamlined fit flatter your figure, but minimal detail on your lower half allows your favorite tops to really shine. For those days when you’re striving for the “less is more” approach, you can’t go wrong with a good-fitting pair of basic jeans.

Monday, July 7, 2014

Want a Buckle Gift Card? Show Us How You Live In Denim!

Announcing Buckle's Live in Denim Sweepstakes! We want to see YOUR favorite Buckle jeans, so whether you're trying them on or wearing them out, show us how you live in denim by sharing a photo on Instagram. We may just thank you with a Buckle gift card! Don't forget the hashtags #BuckleJeans and #sweeps, then tag @BuckleStore to be sure we get your entry. Get inspiration from the shots below - they're some of our favorites so far. And for more info, view the official rules at buckle.com/liveindenim.


Tuesday, July 1, 2014

Behind the Scenes: The Making of Corral Boots

WARNING: If you already adore Corral boots for their unique style and intricate detail, prepare yourself. You’re about to fall even more in love with this brand.

Two of our buyers, Melissa and Lynn, recently traveled to Corral’s headquarters and got a behind the scenes look at what it takes to create every country girl’s favorite footwear. The journey led them to León, Mexico, a city often called “The Shoe Capital of the World” thanks to its proximity to the experts and resources craved by the hundreds of shoe manufacturers who call it home. Corral’s factory, located in the heart of León, is where every single Corral boot is carefully handcrafted. The video below captures the meticulous process Corral uses to create each boot. Melissa and Lynn got to see this process live, and they captured some highlights of their trip in the images that follow the video.



Monday, June 23, 2014

Can you wear dress shoes with shorts?

Short answer, yes. A button-up shirt and clean-cut shorts, can absolutely be paired with dress shoes. We've been hearing a lot of questions about creating this shorts/footwear combo, so today we're locking down the style that's making this summer extra classy.

Photo credit: upscalehype.com, streetetiquette.com, and hellomagazine.com
First, mentally prepare yourself to look good. Seriously. Don't feel like dress shoes are exclusively worn to fancy affairs. If you're afraid you'll look pretentious wearing your wing-tips to a casual dinner, don't be. To be honest, it's better to turn heads for looking slightly better than everyone else. If you agree, keep reading.


Friday, June 20, 2014

Behind the Scenes: Buckle Summer Manager Meetings

From dancing managers to fall fashion shows, we've got a lot to share from Buckle's 2014 Summer Manager Meetings! But first... let us take a selfie!
Our Executive Vice President of Stores, Kari, and Vice President of Sales, Michelle, kicked off this year's festivities by participating in an activity that proved to be a big trend at the event - capturing the moment via selfie! Kari and Michelle's energetic welcome session was definitely one to remember.